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Social Media Marketing

The web is social
and it’s where marketing
happens in real time

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WE CREATE POWERFUL SOCIAL MEDIA CAMPAIGNS

Long Island Social Media Specialists

UnReal Web Marketing develops and leads powerful social media campaigns that will increase your organic traffic, brand awareness and lead generation.  Let UnReal Web Marketing help you through the social media process by assisting you on identifying your business goals. By identifying your target market, our team will develop a social media marketing campaign to help you achieve your goals and increase ROI.

Social media marketing is a recent addition to organizations integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.

In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.However, the growth of social media has impacted the way organizations communicate.

With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

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In the past, social media was a very fun way to stay in touch with friends and family and see what they’re up to, but these days it seems that it’s a lot more than that. In fact, social media is a vital marketing channel for businesses and it plays a major role in influencing your audience and letting yourself be influenced by it. If you want to be successful with your business, then you need to learn how to listen, engage and eventually build trust.

Our Social Media Marketing Campaigns Will Include:

  • Facebook Account Setup & Promotion

  • Google + Plus Account Setup & Promotion

  • Twitter Account Setup & Promotion

  • Social Bookmarking

  • Social Profile Creation

  • Blog Design & Promotion

  • Forum Design & Promotion

  • Video SEO

OUR DESIGN APPROACH PRODUCES A TRULY ORGANIC SOLUTION, RESULTING IN AN EXPERIENCE THAT RAISES THE BAR FOR OUR CLIENT

In order for Social Media Campaigns to be successful, they need to be comprehensive. With many years of experience behind it, UnReal Web Marketing works with you in order to learn more about your business and then meet your business goals as soon as possible.

Since we know how powerful social media can be, we do our best every time in order to help generate results. After all, we don’t like to waste your time. Our formula is guaranteed to work for you regardless of the business you’re running and we’re sure that after you’ll contact us, you’re going to get ahead of your competition.

An engaged and active community of followers is vital if you want to be successful in social media. Our team of experienced professionals knows exactly where to look in order to find the best potential clients online and engage them with your specific brand.

Facebook, Twitter or Pinterest content can increase your traffic in a short period of time. Our experts can help you determine the most suitable type of content and platform for your brand.

Personalized and regular content is delivered via your social media channels in order to engage your followers and fans. We also respond to their questions and comments individually every time they engage.

Unreal Web Marketing is highly versed in monetizing social media for our customers. Our goal is to help you eventually generate the number of sales you need to stay ahead of the game and greatly maximize your ROI.

72%

72% of all internet users are now active on some form of social media.

89%

18-29 year olds have an 89% usage of social media. 30-49 year olds have a 72% usage rate.

70%

70% of business to consumer marketers have acquired new customers through facebook.

120mins

Social Media is the top online activity in the US, with the average american spending 120 minutes per day.

What is Social Media Anyway?

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, Facebook and MySpace , the barrier to entry in social media is greatly reduced. Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

SEM Marketing

People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.

One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:

  1. Reach both industrial and social media technologies provide scale and enable anyone to reach a global audience.
  2. Accessibility the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
  3. Usability industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvent skills, so anyone can operate the means of production.
  4. Recency the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time.
  5. Permanence industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

Community media constitute an interesting hybrid of industrial and social media. Though community-owned, some community radios, TV and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks.