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14 Ways To Get Smarter With Your Content & SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.  However, only 41% of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C and 50% of B2B content earns any engagement at all. That’s a lot of wasted effort and resources invested in content that ends up [...]

By | October 20th, 2017|SEO|Comments Off on 14 Ways To Get Smarter With Your Content & SEO

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. What is a conversion? A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make [...]

By | August 9th, 2017|Blog, SEO|Comments Off on What is Conversion Rate Optimization?

Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization

  Transcript Below: SEO Tip #1 Keyword targeting and optimization Before any SEO implementation to your website pages, we first need to find the keywords or phrases you are going to target by using the Google Adwords keyword planner tool. This software will allow you to see how many searches are been done in the monthly basis for the services or products  you are offering. Once you have the list of terms or phrases you want to target , we are going to use the homepage to go after the most competitive phrase. Please keep in mind that some rankings [...]

By | January 11th, 2017|Blog, SEO|Comments Off on Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization

WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

Bounce Rate Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and then clicks the “Back” button [...]

By | September 21st, 2016|Blog, SEO|Comments Off on WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

Search Engine Optimization In 2016 : How It Impacts Your Content Strategy

Google SEO Change 2016 We're once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. According to HubSpot, SEO is going to be completely different from what it is now in the next 5 years and marketers will have no choice but to adapt. However, this time, the changes Google made to their algorithm will force marketers to come up with completely new strategies. So with that being said, let's take a closer look at these changes and how they're going to [...]

By | September 21st, 2016|Blog, SEO|Comments Off on Search Engine Optimization In 2016 : How It Impacts Your Content Strategy

TOP 6 IMPACTING LOCATION MARKETING IN 2016

Should businesses start thinking of a new location marketing strategy in 2016? Since more than fifty percent of computing is currently done on mobile devices, location marketing should be very important for every marketer in the new year. The strength of mobile and the ever increasing strategic value of location data are going to transform local marketing forever. So with that in mind, below we’re going to take a closer look at the top 6 trends that are changing the local marketing landscape this year. 1. Local Marketing Will Fully Rely On Location Data For a very long time, businesses [...]

By | September 21st, 2016|Blog, SEO|Comments Off on TOP 6 IMPACTING LOCATION MARKETING IN 2016

TOP 10 ESSENTIAL SEO TIPS FOR YOUR WEBSITE

10 SEO Tips After spending plenty hours doing keyword research via “Keyword Planner” for your SEO campaign, your next step is to apply SEO to your website but before you begin to move forward, here are 10 helpful tips to achieve your SEO goals. 1. Ensure what the main focus of your website is. While it is easy to want to cover many aspects of your business, make sure you don’t detract yourself from its main focus. This is an essential step, so make sure you chose the right keywords to focus on. 2. Include Keywords where you [...]

By | August 22nd, 2016|Blog, SEO|Comments Off on TOP 10 ESSENTIAL SEO TIPS FOR YOUR WEBSITE

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity [...]

By | June 20th, 2016|Blog, SEO|Comments Off on WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

Seven Reasons Why Your Business Should Go SEO

Search Engine Optimization (SEO) has been used by many businesses to drive traffic and create results that positively benefit their companies or business. But if you search online with the words ‘is SEO dead?‘, you may be finding yourself confused about whether SEO is good… or bad! What will most likely come up will be the article written by Jayson DeMers of the same title. The article includes DeMers referencing a conversation that he had with Sam McRoberts, who is a CEO of marketing and expert on SEO. McRoberts admits that SEO is definitely a long ways from dead. He [...]

By | March 8th, 2016|Blog, SEO|Comments Off on Seven Reasons Why Your Business Should Go SEO

Advanced SEO Guide to Mobilegeddon

Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy. Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them [...]

By | February 2nd, 2016|Blog, SEO|Comments Off on Advanced SEO Guide to Mobilegeddon