SEO

Let us demonstrate the real importance of social media marketing and the type of online marketing services we provide to make sure you stay ahead of the pack Why is Social Media Important? Let us start at the basics. AMA (American Marketing Association) describes marketing as a process or activity that has to do with the creation, communication and delivery of offerings that are valuable to customers. Social media marketing, on the other hand, aims at building a brand and increasing its visibility by building interrelationships and communicating with potential clients. Therefore the two concepts appear to be closely [...]

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. What is a conversion? A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make [...]

Bounce Rate Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and then clicks the “Back” button [...]