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Why You Need to Understand the Importance of Social Media

Let us demonstrate the real importance of social media marketing and the type of online marketing services we provide to make sure you stay ahead of the pack Why is Social Media Important? Let us start at the basics. AMA (American Marketing Association) describes marketing as a process or activity that has to do with the creation, communication and delivery of offerings that are valuable to customers. Social media marketing, on the other hand, aims at building a brand and increasing its visibility by building interrelationships and communicating with potential clients. Therefore the two concepts appear to be closely [...]

By | June 30th, 2018|Blog, SEO|Comments Off on Why You Need to Understand the Importance of Social Media
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As Facebook Shifts Instagram Emerges As A New Home For Brands

Instagram has proven to be extremely innovative Over time, Instagram has proved itself to be quite adaptable and innovative. For example it copied and mainstreamed the Snapchat stories’ concept, and in the process increased the number of its users by over 300 million. The platform has also been quick to adopt other functionalities, including live video and Snapchat-themed selfie filters. In addition, in the past few years, it has adopted an algorithm-based news feed just like Facebook. This gives advertisers and developers more control over what users are able to view. For businesses, Instagram’s knack for continuous reinvention will potentially [...]

By | June 20th, 2018|Blog, SEO, Social Media|Comments Off on As Facebook Shifts Instagram Emerges As A New Home For Brands
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Why You Should Update Your Website On A Regular Basis

The importance of updating your website regularly cannot be overstated. Potential clients will be attracted to a site that is engaging and easily navigable .The three main elements that you need to concentrate on as you update your website are: Website security Fresh content Website design UPDATING THE SECURITY OF YOUR WEBSITE In today's world, security ought to be one of the main priorities for any business, regardless of its size. Instances of hacking and infiltration of sensitive data have become all too common. When this happens to your business, customers may lose trust and move to your competitors because they [...]

By | May 9th, 2018|Blog, SEO, Web Design|Comments Off on Why You Should Update Your Website On A Regular Basis
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4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage. This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage. It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of [...]

By | January 31st, 2018|Blog, SEO|Comments Off on 4 Common Mistakes That Could Impact Your Responsive Mobile Conversion
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CTA Creation Strategy to Increase Clicks Without Dropping Traffic

Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product. This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation [...]

By | January 16th, 2018|Blog, SEO|Comments Off on CTA Creation Strategy to Increase Clicks Without Dropping Traffic
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14 Ways To Get Smarter With Your Content & SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.  However, only 41% of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C and 50% of B2B content earns any engagement at all. That’s a lot of wasted effort and resources invested in content that ends up [...]

By | October 20th, 2017|SEO|Comments Off on 14 Ways To Get Smarter With Your Content & SEO
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What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. What is a conversion? A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make [...]

By | August 9th, 2017|Blog, SEO|Comments Off on What is Conversion Rate Optimization?
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Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization

  Transcript Below: SEO Tip #1 Keyword targeting and optimization Before any SEO implementation to your website pages, we first need to find the keywords or phrases you are going to target by using the Google Adwords keyword planner tool. This software will allow you to see how many searches are been done in the monthly basis for the services or products  you are offering. Once you have the list of terms or phrases you want to target , we are going to use the homepage to go after the most competitive phrase. Please keep in mind that some rankings [...]

By | January 11th, 2017|Blog, SEO|Comments Off on Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization
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WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

Bounce Rate Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and then clicks the “Back” button [...]

By | September 21st, 2016|Blog, SEO|Comments Off on WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY
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Search Engine Optimization : How It Impacts Your Content Strategy

Google Algo SEO Changes We're once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. According to HubSpot, SEO is going to be completely different from what it is now in the next 5 years and marketers will have no choice but to adapt. However, this time, the changes Google made to their algorithm will force marketers to come up with completely new strategies. So with that being said, let's take a closer look at these changes and how they're going to [...]

By | September 21st, 2016|Blog, SEO|Comments Off on Search Engine Optimization : How It Impacts Your Content Strategy
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