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6 Tips to Improve Conversions on your Social Media Landing Pages

  Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle. Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves. Tip 1: Make a Separate Landing Page for Each Social Network. One of the simplest ways [...]

By | July 1st, 2016|Blog, Lead Generation, Social Media|Comments Off on 6 Tips to Improve Conversions on your Social Media Landing Pages

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity [...]

By | June 20th, 2016|Blog, SEO|Comments Off on WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

Web Design Predictions for 2016: The Good, The Bad, The Ugly

Web Design Predictions In the web design industry where everything always stays in motion, exciting and new tools, techniques and concepts are frequently being introduced. The industry is kept fresh by creative minds which always come up with game changing ideas that challenge the norms. For those interested in online business, marketing and also web design, all of this means being up to date with the latest news in the industry. Since 2015 is almost over, we decided that would be a good idea to share some of our insights regarding the direction web design is going to [...]

By | May 2nd, 2016|Blog, Web Design|Comments Off on Web Design Predictions for 2016: The Good, The Bad, The Ugly

Seven Reasons Why Your Business Should Go SEO

Search Engine Optimization (SEO) has been used by many businesses to drive traffic and create results that positively benefit their companies or business. But if you search online with the words ‘is SEO dead?‘, you may be finding yourself confused about whether SEO is good… or bad! What will most likely come up will be the article written by Jayson DeMers of the same title. The article includes DeMers referencing a conversation that he had with Sam McRoberts, who is a CEO of marketing and expert on SEO. McRoberts admits that SEO is definitely a long ways from dead. He [...]

By | March 8th, 2016|Blog, SEO|Comments Off on Seven Reasons Why Your Business Should Go SEO

Advanced SEO Guide to Mobilegeddon

Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy. Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them [...]

By | February 2nd, 2016|Blog, SEO|Comments Off on Advanced SEO Guide to Mobilegeddon

Advanced SEO Guide to Mobilegeddon

Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy. Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them [...]

By | January 30th, 2016|Blog, SEO|Comments Off on Advanced SEO Guide to Mobilegeddon

10 Effective Ways to Increase Your E-commerce Sales

  1) Photos speak a thousand words. This means if you can get beautiful photos of your products and services, then you will be able to present your offerings in the best light possible. The right image appeals to everyone, including shoppers who may just be looking for something and not necessarily wanting to buy at that time. Good photos of your products and services could make all the difference. They determine whether a shopper will stay or move on to the next good e-commerce website. Again, you don’t have to hire a professional photographer to do this for you. [...]

By | January 2nd, 2016|Blog, E Commerce|Comments Off on 10 Effective Ways to Increase Your E-commerce Sales

The Good, the Bad and the Ugly of SEO

Woody Allen once said that 80% of success in life is all about showing up, and he was right. Marketing in the year 2015 is not far from this. Showing up when consumers Google-search your products and services; when they speak about you on social media or when you receive a comment or review, is what you need to do. Show up brings loads of money. Just ponder over the following statistics:  80% of consumers search for products or services prior to purchase. 70% go through reviews prior to making a purchase decision. 68% start decision-making as they search for [...]

By | December 3rd, 2015|Blog, SEO|Comments Off on The Good, the Bad and the Ugly of SEO

7 Crucial Web Design Trends for 2015

When the year 2014 is scrutinized closely, some spectacular patterns emerge in the world of web design: one-page websites, code-free web design platforms, effects of parallax, and many more. As several web design trends shrink back to oblivion, a favored few are being transformed into natural evolutions in the web design industry. The varieties of electronic devices that support the technology to view websites on them are increasing by the day; that is why designers ought to continually adjust their expertise to suit the dynamic transformations currently happening in the web design landscape. The design-team at UnReal Web Marketing comprised [...]

By | November 3rd, 2015|Blog, Web Design|Comments Off on 7 Crucial Web Design Trends for 2015

The Importance of SEO and User Interface Goals for Mobile Users

  Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use. When the search giant decided to make it mandatory for websites to be mobile friendly, a lot of businesses suffered immensely from this drastic change and that’s because their websites weren’t mobile friendly. However, those that were mobile friendly were rewarded with an increase in rankings. Based on information from a study conducted in July of 2015 by Adobe, websites that were not [...]

By | October 22nd, 2015|Blog, Mobile Users, SEO|Comments Off on The Importance of SEO and User Interface Goals for Mobile Users