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4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage. This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage. It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of [...]

By | January 31st, 2018|Blog, SEO|0 Comments

CTA Creation Strategy to Increase Clicks Without Dropping Traffic

Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product. This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation [...]

By | January 16th, 2018|Blog, SEO|Comments Off on CTA Creation Strategy to Increase Clicks Without Dropping Traffic

Top 5 Benefits of Live Chat Software for a Small Business

Considering the fact that the market is saturated and that owning a business has never been more challenging, small companies need to keep themselves updated on the subject of recent trends. By doing so, small business owners can make informed decisions about where the future of their team lies. Well, if you’re reading about the news regarding the latest tools, plugins, and website trends in general, I’m sure you’ve encountered the term “live chat”. However, and like with making any other decision business-wise, it’s always smart to explore all the advantages before you actually implement a novelty to the [...]

By | September 18th, 2017|Blog, Software|Comments Off on Top 5 Benefits of Live Chat Software for a Small Business

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. What is a conversion? A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make [...]

By | August 9th, 2017|Blog, SEO|Comments Off on What is Conversion Rate Optimization?

How To Be Social Media Smart In 2017

It's true that you will need to make some changes to your internet marketing strategy in 2017, but in general things will remain the same. For instance, it's still vital that you engage with your audience on social media, but don't forget about offering high quality customer support as well. However, this year you should expect certain upgrades to the usual internet techniques. With that said, let's take a closer look at the way you can take the most of these platforms to increase revenue in 2017. Top 4 ways you should use to revamp your social media strategy 1. [...]

By | February 21st, 2017|Blog, Social Media|Comments Off on How To Be Social Media Smart In 2017

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales) Benefits of Responsive Web Design or (Business tips to increase online sales) Since more and more people use their tablets and smartphones in order to browse the internet, it’s become essential to create mobile friendly websites to reach that market. After being launched in early 2012, Responsive Web Design (RWD) is now considered one of the best ways to create mobile friendly websites. With smartphones taking up a majority of the market (198.5 million users in the US) online businesses need to adapt in order to grown their customer base [...]

By | February 1st, 2017|Blog, Web Design|Comments Off on BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization

  Transcript Below: SEO Tip #1 Keyword targeting and optimization Before any SEO implementation to your website pages, we first need to find the keywords or phrases you are going to target by using the Google Adwords keyword planner tool. This software will allow you to see how many searches are been done in the monthly basis for the services or products  you are offering. Once you have the list of terms or phrases you want to target , we are going to use the homepage to go after the most competitive phrase. Please keep in mind that some rankings [...]

By | January 11th, 2017|Blog, SEO|Comments Off on Keyword Research (Google Keyword Planner) , Page and Title Tag Optimization

WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

Bounce Rate Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and then clicks the “Back” button [...]

By | September 21st, 2016|Blog, SEO|Comments Off on WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

Search Engine Optimization In 2016 : How It Impacts Your Content Strategy

Google SEO Change 2016 We're once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. According to HubSpot, SEO is going to be completely different from what it is now in the next 5 years and marketers will have no choice but to adapt. However, this time, the changes Google made to their algorithm will force marketers to come up with completely new strategies. So with that being said, let's take a closer look at these changes and how they're going to [...]

By | September 21st, 2016|Blog, SEO|Comments Off on Search Engine Optimization In 2016 : How It Impacts Your Content Strategy

TOP 6 IMPACTING LOCATION MARKETING IN 2016

Should businesses start thinking of a new location marketing strategy in 2016? Since more than fifty percent of computing is currently done on mobile devices, location marketing should be very important for every marketer in the new year. The strength of mobile and the ever increasing strategic value of location data are going to transform local marketing forever. So with that in mind, below we’re going to take a closer look at the top 6 trends that are changing the local marketing landscape this year. 1. Local Marketing Will Fully Rely On Location Data For a very long time, businesses [...]

By | September 21st, 2016|Blog, SEO|Comments Off on TOP 6 IMPACTING LOCATION MARKETING IN 2016