Top 4 Essential Steps To Consider In Order To Uncover Hidden Website Optimization Secrets

By | August 2nd, 2016|Uncategorized|

Is there a formula for helping you decide what parts of your website you should test? This is an essential question when it comes to website optimization. However, an even more relevant question is this one: How can you actually determine what you should not test? 1: Check For Evidence If you have no evidence there’s a conflict or issue of some sort, then you shouldn’t test anything. There’s a reason such ideas are known as theories. A theory is just something you may come up with, sprinkle some logic on it that works for you and there you go. [...]

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6 Tips to Improve Conversions on your Social Media Landing Pages

By | July 1st, 2016|Blog, Lead Generation, Social Media|

  Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle. Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves. Tip 1: Make a Separate Landing Page for Each Social Network. One of the simplest ways [...]

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WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

By | June 20th, 2016|Blog, SEO|

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity [...]

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Web Design Predictions for 2016: The Good, The Bad, The Ugly

By | May 2nd, 2016|Blog, Web Design|

Web Design Predictions In the web design industry where everything always stays in motion, exciting and new tools, techniques and concepts are frequently being introduced. The industry is kept fresh by creative minds which always come up with game changing ideas that challenge the norms. For those interested in online business, marketing and also web design, all of this means being up to date with the latest news in the industry. Since 2015 is almost over, we decided that would be a good idea to share some of our insights regarding the direction web design is going to [...]

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Google’s Next Generation AI Algorithm – RankBrain

By | April 20th, 2016|Uncategorized|

Last week, search engine giant Google stated that it’s currently using a type of AI (artificial intelligence) system called RankBrain in order to offer its users the best possible search results based on their queries. The machine learning artificial intelligence system seems to be handling a significant portion of Google’s search queries. Despite that though, it seems that it cannot be considered a full replacement of Google’s current search algorithm, Hummingbird. According to Bloomberg, the new AI system is part of the Hummingbird algorithm, but instead of handling all search queries, it interprets what users search for and then tries [...]

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Seven Reasons Why Your Business Should Go SEO

By | March 8th, 2016|Blog, SEO|

Search Engine Optimization (SEO) has been used by many businesses to drive traffic and create results that positively benefit their companies or business. But if you search online with the words ‘is SEO dead?‘, you may be finding yourself confused about whether SEO is good… or bad! What will most likely come up will be the article written by Jayson DeMers of the same title. The article includes DeMers referencing a conversation that he had with Sam McRoberts, who is a CEO of marketing and expert on SEO. McRoberts admits that SEO is definitely a long ways from dead. He [...]

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Advanced SEO Guide to Mobilegeddon

By | February 2nd, 2016|Blog, SEO|

Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy. Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them [...]

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Advanced SEO Guide to Mobilegeddon

By | January 30th, 2016|Blog, SEO|

Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy. Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them [...]

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10 Effective Ways to Increase Your E-commerce Sales

By | January 2nd, 2016|Blog, E Commerce|

  1) Photos speak a thousand words. This means if you can get beautiful photos of your products and services, then you will be able to present your offerings in the best light possible. The right image appeals to everyone, including shoppers who may just be looking for something and not necessarily wanting to buy at that time. Good photos of your products and services could make all the difference. They determine whether a shopper will stay or move on to the next good e-commerce website. Again, you don’t have to hire a professional photographer to do this for you. [...]

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The Good, the Bad and the Ugly of SEO

By | December 3rd, 2015|Blog, SEO|

Woody Allen once said that 80% of success in life is all about showing up, and he was right. Marketing in the year 2015 is not far from this. Showing up when consumers Google-search your products and services; when they speak about you on social media or when you receive a comment or review, is what you need to do. Show up brings loads of money. Just ponder over the following statistics:  80% of consumers search for products or services prior to purchase. 70% go through reviews prior to making a purchase decision. 68% start decision-making as they search for [...]

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