WHAT BOUNCE RATE MEANS FOR YOUR SEO STRATEGY

By | September 21st, 2016|Blog, SEO|

Bounce Rate Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and then clicks the “Back” button [...]

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Search Engine Optimization : How It Impacts Your Content Strategy

By | September 21st, 2016|Blog, SEO|

Google Algo SEO Changes We're once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. According to HubSpot, SEO is going to be completely different from what it is now in the next 5 years and marketers will have no choice but to adapt. However, this time, the changes Google made to their algorithm will force marketers to come up with completely new strategies. So with that being said, let's take a closer look at these changes and how they're going to [...]

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TOP 6 IMPACTING LOCATION MARKETING IN 2016

By | September 21st, 2016|Blog, SEO|

Should businesses start thinking of a new location marketing strategy in 2016? Since more than fifty percent of computing is currently done on mobile devices, location marketing should be very important for every marketer in the new year. The strength of mobile and the ever increasing strategic value of location data are going to transform local marketing forever. So with that in mind, below we’re going to take a closer look at the top 6 trends that are changing the local marketing landscape this year. 1. Local Marketing Will Fully Rely On Location Data For a very long time, businesses [...]

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TOP 10 ESSENTIAL SEO TIPS FOR YOUR WEBSITE

By | August 22nd, 2016|Blog, SEO|

10 SEO Tips After spending plenty hours doing keyword research via “Keyword Planner” for your SEO campaign, your next step is to apply SEO to your website but before you begin to move forward, here are 10 helpful tips to achieve your SEO goals. 1. Ensure what the main focus of your website is. While it is easy to want to cover many aspects of your business, make sure you don’t detract yourself from its main focus. This is an essential step, so make sure you chose the right keywords to focus on. 2. Include Keywords where you [...]

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Top 4 Essential Steps To Consider In Order To Uncover Hidden Website Optimization Secrets

By | August 2nd, 2016|Uncategorized|

Is there a formula for helping you decide what parts of your website you should test? This is an essential question when it comes to website optimization. However, an even more relevant question is this one: How can you actually determine what you should not test? 1: Check For Evidence If you have no evidence there’s a conflict or issue of some sort, then you shouldn’t test anything. There’s a reason such ideas are known as theories. A theory is just something you may come up with, sprinkle some logic on it that works for you and there you go. [...]

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6 Tips to Improve Conversions on your Social Media Landing Pages

By | July 1st, 2016|Blog, Lead Generation, Social Media|

  Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle. Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves. Tip 1: Make a Separate Landing Page for Each Social Network. One of the simplest ways [...]

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WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT

By | June 20th, 2016|Blog, SEO|

WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity [...]

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Web Design Predictions for 2016: The Good, The Bad, The Ugly

By | May 2nd, 2016|Blog, Web Design|

Web Design Predictions In the web design industry where everything always stays in motion, exciting and new tools, techniques and concepts are frequently being introduced. The industry is kept fresh by creative minds which always come up with game changing ideas that challenge the norms. For those interested in online business, marketing and also web design, all of this means being up to date with the latest news in the industry. Since 2015 is almost over, we decided that would be a good idea to share some of our insights regarding the direction web design is going to [...]

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Google’s Next Generation AI Algorithm – RankBrain

By | April 20th, 2016|Uncategorized|

Last week, search engine giant Google stated that it’s currently using a type of AI (artificial intelligence) system called RankBrain in order to offer its users the best possible search results based on their queries. The machine learning artificial intelligence system seems to be handling a significant portion of Google’s search queries. Despite that though, it seems that it cannot be considered a full replacement of Google’s current search algorithm, Hummingbird. According to Bloomberg, the new AI system is part of the Hummingbird algorithm, but instead of handling all search queries, it interprets what users search for and then tries [...]

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Seven Reasons Why Your Business Should Go SEO

By | March 8th, 2016|Blog, SEO|

Search Engine Optimization (SEO) has been used by many businesses to drive traffic and create results that positively benefit their companies or business. But if you search online with the words ‘is SEO dead?‘, you may be finding yourself confused about whether SEO is good… or bad! What will most likely come up will be the article written by Jayson DeMers of the same title. The article includes DeMers referencing a conversation that he had with Sam McRoberts, who is a CEO of marketing and expert on SEO. McRoberts admits that SEO is definitely a long ways from dead. He [...]

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