15 SEO Trends That Will Dominate 2019

By | September 19th, 2018|Blog, SEO|

Search Engine Optimization (SEO) is dominating the internet and digital marketing world. If you want your business to thrive in this competitive business environment, you must embrace the latest SEO developments and trends.  2019 will be the time where massive SEO changes are most likely to occur. In this article, I will discuss some of the top search engine optimization changes I see on the horizon for the year 2019. How AI (Artificial Intelligence) is Going to Change the Way of SEO It is important to note that artificial intelligence (AI) will continue to become more global. This means that [...]

Why Your Business Needs Social Media Marketing

By | July 30th, 2018|Uncategorized|

Are you aware that the lead-to-close rate of social media marketing is 100 percent higher than outbound marketing? Or did you know that 84 percent of business-to-business (B2B) marketers use social media in some way? By now, lacking an active social media presence is akin to removing a flip phone during a business meeting and later wondering why your manager or supervisor continues to give your colleague at work all the new accounts. However some people still use flip phones and other people still resist social media marketing, stubbornly. They do not understand how it can assist them and they [...]

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Why You Need to Understand the Importance of Social Media

By | June 30th, 2018|Blog, SEO|

Let us demonstrate the real importance of social media marketing and the type of online marketing services we provide to make sure you stay ahead of the pack Why is Social Media Important? Let us start at the basics. AMA (American Marketing Association) describes marketing as a process or activity that has to do with the creation, communication and delivery of offerings that are valuable to customers. Social media marketing, on the other hand, aims at building a brand and increasing its visibility by building interrelationships and communicating with potential clients. Therefore the two concepts appear to be closely [...]

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As Facebook Shifts Instagram Emerges As A New Home For Brands

By | June 20th, 2018|Blog, SEO, Social Media|

Instagram has proven to be extremely innovative Over time, Instagram has proved itself to be quite adaptable and innovative. For example it copied and mainstreamed the Snapchat stories’ concept, and in the process increased the number of its users by over 300 million. The platform has also been quick to adopt other functionalities, including live video and Snapchat-themed selfie filters. In addition, in the past few years, it has adopted an algorithm-based news feed just like Facebook. This gives advertisers and developers more control over what users are able to view. For businesses, Instagram’s knack for continuous reinvention will potentially [...]

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7 Reasons Why Social Media Marketing is Important For Your Business

By | May 16th, 2018|Blog, Social Media|

Social media offers amazing benefits that enables businesses to connect with millions of customers across the globe, and as a result it has become one of the most critical elements of digital marketing. If you are not employing this valuable resource, you are passing up a great opportunity to promote your services or products to prospects in the daily basis. Enhanced brand awareness Social media is an extremely valuable and stress-free platform that can boost the visibility of your business. To start using it, build your business social media profiles (Facebook, Instagram, Twitter, Google plus, etc)  and begin to network with [...]

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Why You Should Update Your Website On A Regular Basis

By | May 9th, 2018|Blog, SEO, Web Design|

The importance of updating your website regularly cannot be overstated. Potential clients will be attracted to a site that is engaging and easily navigable .The three main elements that you need to concentrate on as you update your website are: Website security Fresh content Website design UPDATING THE SECURITY OF YOUR WEBSITE In today's world, security ought to be one of the main priorities for any business, regardless of its size. Instances of hacking and infiltration of sensitive data have become all too common. When this happens to your business, customers may lose trust and move to your competitors because they [...]

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4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

By | January 31st, 2018|Blog, SEO|

Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage. This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage. It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of [...]

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CTA Creation Strategy to Increase Clicks Without Dropping Traffic

By | January 16th, 2018|Blog, SEO|

Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product. This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation [...]

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14 Ways To Get Smarter With Your Content & SEO

By | October 20th, 2017|SEO|

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.  However, only 41% of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C and 50% of B2B content earns any engagement at all. That’s a lot of wasted effort and resources invested in content that ends up [...]

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Top 5 Benefits of Live Chat Software for a Small Business

By | September 18th, 2017|Blog, Software|

Considering the fact that the market is saturated and that owning a business has never been more challenging, small companies need to keep themselves updated on the subject of recent trends. By doing so, small business owners can make informed decisions about where the future of their team lies. Well, if you’re reading about the news regarding the latest tools, plugins, and website trends in general, I’m sure you’ve encountered the term “live chat”. However, and like with making any other decision business-wise, it’s always smart to explore all the advantages before you actually implement a novelty to the [...]

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