As Facebook Shifts Instagram Emerges As A New Home For Brands

By | June 20th, 2018|Blog, SEO, Social Media|

Instagram has proven to be extremely innovative Over time, Instagram has proved itself to be quite adaptable and innovative. For example it copied and mainstreamed the Snapchat stories’ concept, and in the process increased the number of its users by over 300 million. The platform has also been quick to adopt other functionalities, including live video and Snapchat-themed selfie filters. In addition, in the past few years, it has adopted an algorithm-based news feed just like Facebook. This gives advertisers and developers more control over what users are able to view. For businesses, Instagram’s knack for continuous reinvention will potentially [...]

7 Reasons Why Social Media Marketing is Important For Your Business

By | May 16th, 2018|Blog, Social Media|

Social media offers amazing benefits that enables businesses to connect with millions of customers across the globe, and as a result it has become one of the most critical elements of digital marketing. If you are not employing this valuable resource, you are passing up a great opportunity to promote your services or products to prospects in the daily basis. Enhanced brand awareness Social media is an extremely valuable and stress-free platform that can boost the visibility of your business. To start using it, build your business social media profiles (Facebook, Instagram, Twitter, Google plus, etc)  and begin to network with [...]

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Why You Should Update Your Website On A Regular Basis

By | May 9th, 2018|Blog, SEO, Web Design|

The importance of updating your website regularly cannot be overstated. Potential clients will be attracted to a site that is engaging and easily navigable .The three main elements that you need to concentrate on as you update your website are: Website security Fresh content Website design UPDATING THE SECURITY OF YOUR WEBSITE In today's world, security ought to be one of the main priorities for any business, regardless of its size. Instances of hacking and infiltration of sensitive data have become all too common. When this happens to your business, customers may lose trust and move to your competitors because they [...]

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4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

By | January 31st, 2018|Blog, SEO|

Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage. This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage. It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of [...]

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CTA Creation Strategy to Increase Clicks Without Dropping Traffic

By | January 16th, 2018|Blog, SEO|

Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage. It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website. This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product. This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation [...]

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14 Ways To Get Smarter With Your Content & SEO

By | October 20th, 2017|SEO|

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.  However, only 41% of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C and 50% of B2B content earns any engagement at all. That’s a lot of wasted effort and resources invested in content that ends up [...]

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Top 5 Benefits of Live Chat Software for a Small Business

By | September 18th, 2017|Blog, Software|

Considering the fact that the market is saturated and that owning a business has never been more challenging, small companies need to keep themselves updated on the subject of recent trends. By doing so, small business owners can make informed decisions about where the future of their team lies. Well, if you’re reading about the news regarding the latest tools, plugins, and website trends in general, I’m sure you’ve encountered the term “live chat”. However, and like with making any other decision business-wise, it’s always smart to explore all the advantages before you actually implement a novelty to the [...]

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What is Conversion Rate Optimization?

By | August 9th, 2017|Blog, SEO|

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. What is a conversion? A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make [...]

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How To Be Social Media Smart In 2017

By | February 21st, 2017|Blog, Social Media|

It's true that you will need to make some changes to your internet marketing strategy in 2017, but in general things will remain the same. For instance, it's still vital that you engage with your audience on social media, but don't forget about offering high quality customer support as well. However, this year you should expect certain upgrades to the usual internet techniques. With that said, let's take a closer look at the way you can take the most of these platforms to increase revenue in 2017. Top 4 ways you should use to revamp your social media strategy 1. [...]

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BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

By | February 1st, 2017|Blog, Web Design|

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales) Benefits of Responsive Web Design or (Business tips to increase online sales) Since more and more people use their tablets and smartphones in order to browse the internet, it’s become essential to create mobile friendly websites to reach that market. After being launched in early 2012, Responsive Web Design (RWD) is now considered one of the best ways to create mobile friendly websites. With smartphones taking up a majority of the market (198.5 million users in the US) online businesses need to adapt in order to grown their customer base [...]

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