Are you aware that the lead-to-close rate of social media marketing is 100 percent higher than outbound marketing? Or did you know that 84 percent of business-to-business (B2B) marketers use social media in some way?
By now, lacking an active social media presence is akin to removing a flip phone during a business meeting and later wondering why your manager or supervisor continues to give your colleague at work all the new accounts.
However some people still use flip phones and other people still resist social media marketing, stubbornly. They do not understand how it can assist them and they do not know if they need it. Here are a few powerful reasons why your business needs social media marketing:
You Can Use Social Media to Generate Targeted Traffic
Building a new page on your website can be likened to taking a beautiful selfie. You want the whole world to see it and admire its radiance, but you do not want to appear as if you are desperate for attention. This is why well- positioned social media posts can make a big difference for landing pages. For example, one link on Reddit can bring in 20,000 visitors while links placed on StumbleUpon can raise the number of visitors from a constant handful every day to hundreds. Everybody would want to benefit from that.
Social Media Enhances Your Website’s SEO
Search engine crawlers can tell the pages that attract traffic continually and dormant pages that just exist and have been long forgotten. An excellent SEO strategy is the most critical aspect of getting to the top of search engine rankings.
Social Media Can Assist You to Make an Impact or Attract Media Coverage When Attending Events
Social media is the best way of taking maximum advantage of your presence in a charity fundraiser that you have sponsored or attendance in an important trade show. For example, a tweet we sent when attending the Consumer Electronics Show (CES) resulted in one of our clients being featured in a prominent magazine.
You Can React to Problems Right Away
You want to be informed immediately when one of your products or services has a problem. The feedback that you get as you are doing social media marketing ensures you will always be first to know when problems occur. You can then initiate corrective measures straight away. Various studies have indicated that consumers value companies that are responsive to customer complaints (and feel free to launch an online tirade when companies refuse to resolve issues relating to their products or services).
An Active Social Media Presence Creates Loyalty to Your Brand
A research study conducted by Texas Tech University revealed that brands that are active on social media have more loyal clients. It is not hard to see why this is the case. When you engage and interact with customers productively on social media (and not just flinging posts out on the internet in the hope that somebody will discover them by chance them ), you become part of a united group of people with a shared vision.
You Might Get Business from Customers That You Were Not Aware Of
When marketing on Facebook, you may perhaps join numerous groups linked to your products, customer base and industry. When you post links on such groups, you might persuade customers to visit your site. You can also answer questions on Quora. After posting a link today you may get a sale from it weeks or months or years down the line.