Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage.
This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage.
It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of gadgets accessing the internet,-from the budget-friendly Android devices to smart TVs and high-end iMacs.
A responsive and user-friendly mobile design will be the answer for a digital world where tablet and smartphone users demand an intuitive and feature-rich web experience that matches the one desktop computers. However, implementing responsive mobile design is not a silver bullet. It may resolve the problem of screen-size layout, but there are other fundamental problems with the responsive strategy that many marketers just flick through.
The following are some common blunders that could impact on your responsive mobile conversion:
Outsized, data-heavy images
Images represent a major responsive conversion problem. Since a website that is responsive utilizes one markup for various devices, it is crucial to make sure that only big, appealing images are loaded to Retina iPad displays whereas older smartphones get fast-loading images that have a low resolution .
For websites that have rich images, the problems start with mobile page speed because of the size of high-resolution images that are rendered to an inappropriate device. Furthermore, wasting valuable bandwidth when sending images to inappropriate devices is essentially like throwing money away.
Below are 3 methods for optimizing images for all resolutions and screen sizes:
- Resizing images using imagemagick software to optimize their size.
- Utilizing Lossy Compression in order to minimize the size of the image totally while at the same time retain depth.
- Using multiple servers to render images-ideally Amazon Cloudfront CDN.
By applying these hacks, you can increase your mobile conversion. This is because these hacks ensure that you can consistently convey the appropriate images to the appropriate devices.
2. Poor page-loading times
Web pages that have slow loading times are faced with a big problem because slow-loading pages make mobile users very annoyed. A normal retail mobile website in the US takes 6.9 seconds to load(by July 2016)
However, according to the study conducted by Akamai , 40% of users will leave a web page that takes over three seconds to load. In addition ,64% of online shoppers that are unhappy with their website will move to another site the next time they shop.
Web users are prone to getting exasperated if they are forced to wait for a long time in order to view your web page content. Jakob Nielsen, author of a book called Usability Engineering, says that people can tolerate a maximum of 10 seconds loading time before they abandon a page-but even a delay of a couple of seconds is sufficient to create a nasty experience for the user.
Several of the leading companies in the world recognize that the performance of their website is crucial and appreciating their users’ time can make them have a competitive edge in the market. This approach constitutes a major plank of Google’s commercial ideology.
The team in charge of design at Facebook noted that the company valued the time of their users more than anything else. In addition, the company understood that quicker experiences are more effective and feel more natural. Therefore users were not supposed to notice the performance of the website. The site needs to be as fast as the designers.
3. Integrating long forms in your website
Users do not like to fill out lengthy forms on standard desktop websites. But it becomes even more detestable if you have to enter a number of details using your thumbs on your mobile phone
Avoid incorporating long and tedious forms that force users to type a lot of stuff. Long forms discourage your users and also harm your conversion rates when they are used for any form of transaction. For example, Expedia lost 12 million dollars as a result of using an irrelevant form field that left their users confused.
On the other hand, HubSpot (A marketing automation solution) increased their conversion rates by 50% when they cut the number of form fields on their site from four to three. In regard to forms, shorter forms are always better- especially on mobile devices
4. Not paying attention to the user’s goal on your mobile site
Another frequent blunder that harms responsive mobile conversion is assuming that responsive design will solve all problems. Although having a responsive design solves a lot of mobile music user experience(UX) problems, it does not always take into account the goals of the user. Smartinsights.com notes that there is a 270% difference between mobile and desktop conversion rates . This is because people do not understand mobile websites.
When it comes to desktop computers, having a lot of words and long titles has an impact that is sometimes completely different to what happens in mobile devices. Additional text on a mobile device will obscure that page and discourage the user from attaining their goal- which is usually the call to action
Apart from the menu bar, you should always concentrate on helping your users to navigate through your webpage more easily, particularly the call to action buttons. As you are designing your website, keep the mobile user in mind and ensure that their journey across your website is much easier, focusing on your conversion rate.
Usage of mobile media is rising faster than TV, desktop , print and radio. Today, more people than ever are accessing the internet using mobile devices. It is therefore critical to design mobile websites that are easier and more comfortable to use. A website that is hard to navigate annoys mobile users- causing them to abandon your site and search for other sites.
If you fail to ensure that your website is really mobile-friendly, visitors to your site will decline to fill your forms, ditch their shopping cart, abandon your site and conduct business with your competitors. Naturally, this will end up having a negative effect on your conversion rate.
If you need any help redesigning your old site or creating a brand new website that will be compatible with all mobile devices, Let’s Talk!
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