Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage.

It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website.

This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product.

This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation strategy.

 1. Do They Want to Click on It?

As the name suggests, a call to action is just that: a call to action. As Forbes mentioned, it is the “action” part that a lot of business owners and marketers miss out on.

In order to incorporate the action part into your CTA, ask yourself: what do you want the reader to click on? What do you want them to gain from landing on this page?

Forbes goes on to state that you want to make sure the CTA is relevant to where the reader is in your sales funnel. In other words, is this reader at the top of the funnel? Middle? Bottom?

For those at the top, perhaps add a CTA such as “Subscribe Now.” Readers who are in the middle of the funnel may benefit from a CTA like “Learn More” or “Free Trial.”

And those at the bottom who are close to converting would need instructions in what to do next: “Buy Now” or “Click to Purchase.”



(On a similar note, read Website Builders vs. Hard Coding: Which is Right for Your Business? — Perth Web Design.)

Photo by Vanessa Serpas on Unsplash

2. Limit the Options

People buy more when their options are limited; if there are too many, the individual may leave, feeling overwhelmed and confused.

Think In-N-Out. The infamous American fast food chain is known for their limited menu items.

For instance, they only give consumers three burger options: double-double, cheeseburger, and hamburger.

Contrary to popular belief, this works. In-N-Out, despite its short menu list, is still going strong, with abc7 reporting that the fast food chain is expanding to Colorado.

What In-N-Out has to do with CTA is this: Make your CTA simple. Don’t overwhelm your reader by placing them everywhere on the page, and make sure the message is short and straightforward.

                                          Photo by Brooke Cagle on Unsplash

3. Get Excited

Make your CTA pop out among the other standard CTAs—such as “Click Here.” Add some excitement with, as Forbes states, a CTA like “Yes, Take Me There!” The “Me” makes it more personal. Plus, the overall tone is energetic and exciting.

4. Make Your CTA Stand Out

Is your page mostly blue? Have your CTA—such as “Book a One-Way Charter Flight”— stand out by making it a different color. That way, when the reader visits your page, immediately his or her eyes will be drawn to the CTA. Enough said.

5. What You Put Next to Your CTA Matters

It is not just how your CTA looks or what it says that is important. You need to be aware of what you put around it.

According to Entrepreneur, social proof around your CTA—think testimonies and case studies—increases conversion rates.

Make sure though that the testimonies and case studies are genuine and speak to what your business offers its consumers.

Final Thoughts

Besides these tips, consider using A/B split testing software to get data on what works for your CTA and what doesn’t.

What other tips do you have that helps businesses boost their CTA creation strategy? What has your experience been using CTAs? Do you believe CTA trends have changed? Be sure to leave a comment below.

Ashley Lipman

Ashley is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.