The Good, the Bad and the Ugly of SEO

Woody Allen once said that 80% of success in life is all about showing up, and he was right. Marketing in the year 2015 is not far from this. Showing up when consumers Google-search your products and services; when they speak about you on social media or when you receive a comment or review, is what you need to do. Show up brings loads of money. Just ponder over the following statistics:  80% of consumers search for products or services prior to purchase. 70% go through reviews prior to making a purchase decision. 68% start decision-making as they search for [...]